Launch Checklist
A printable, interactive checklist from concept validation through soft launch. Check boxes as you complete tasks; use the print button for a paper copy.
Phase 1: Validate the concept
- Define target customer (homeowner, designer, contractor, builder)
- Confirm product categories (wallpaper, paint, slats, supplies)
- Choose primary geography (Gainesville / Haymarket / Leesburg / broader DMV)
- Visit 3–5 local competitors and document pricing, selection, service
- Identify 3–5 potential warehouse/flex locations for rent comparison
- Create rough startup budget and monthly burn estimate
Phase 2: Choose identity and location
- Shortlist 3 business name candidates and run trademark/domain checks
- Pick final business name and reserve primary domain + social handles
- Get lease quotes for 2,500–6,000 sq ft warehouse/flex space
- Verify zoning allows retail/wholesale and storage
- Confirm NNN/CAM costs and parking/loading requirements
- Choose location and sign lease (or commit to lean service pilot first)
Phase 3: Form the business
- File Virginia LLC with State Corporation Commission
- Obtain federal EIN from IRS
- Register for Virginia sales tax permit / resale certificate
- Apply for local business license in chosen jurisdiction
- Open business bank account and set up accounting software
- Get general liability + product liability insurance quotes; bind coverage
- If hiring, confirm workers' compensation requirements
Phase 4: Build supplier relationships
- Request dealer applications from York, Wallquest, Brewster, or comparable wallpaper mills
- Open pro/trade accounts with Sherwin-Williams and Benjamin Moore
- Order samples from 2–3 wall-slat/panel suppliers for quality comparison
- Confirm MOQs, payment terms, freight costs, and return policies
- Build opening inventory list and sample book library plan
Phase 5: Build the brand and online presence
- Finalize logo and brand colors
- Register primary domain and set up branded email
- Build public website with products, samples, trade signup, and contact info
- Claim Google Business Profile and list on Houzz, Yelp, Angi, Thumbtack
- Create Instagram and Pinterest business accounts
- Set up sample request workflow and deposit/cancellation policy
Phase 6: Build operations and network
- Recruit 3–5 independent installers; verify insurance and availability
- Reach out to interior designers, stagers, realtors, and rental hosts
- Set up POS, invoicing, and payment processing
- Create trade account application and net-terms policy
- Build intake/quote process for managed service packages
- Plan warehouse layout: showroom, racking, cutting/packing station, loading
Phase 7: Soft launch and iterate
- Install signage, racking, lighting, and sample walls
- Receive and inspect opening inventory; track dye lots
- Invite designers and contractors to a private preview/open house
- Run a small paid local ad test (Google/Facebook/Instagram)
- Collect feedback and adjust pricing, product mix, and messaging
- Review first 30/60/90 days of sales and set growth targets